Performance Marketing Specialist/Lead (User Acquisition)

Amanotes team


Performance Marketing Lead
  • Executing growth model & strategy: developing and leading the implementation of our growth model & strategy by using paid, organic, and owned media channels including cross promotion to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way
  • Optimize the user journey: working closely with data and product teams to understand the Amanotes user journey, and leveraging insights to reduce friction and unlock new growth and retention opportunities
  • Own and build key user growth metrics
  • Mentor and guide Performance marketing specialists, helping to develop their user acquisition and data analytics skills
  • Make sure the right data infrastructure and growth stack is in place. Evaluate, select, deploy, and manage new systems
  • Inspire the company with bold, delightful ideas, test them iteratively, drill into results, and feed the learnings back into our product development loop
Performance Marketing Specialist
  • Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Tiktok, Applovin, ASO, etc.)
  • Analyze data through (1) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (2) A/B testing creatives, and also cross-check (3) revenue and product metrics in order to understand user behaviors and make the right decisions
  • Work closely with global vendors/ad networks to optimize campaigns
  • Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories


  • 1-5+ years working experience in Performance Marketing (Google/Facebook/Other Adnetworks)
  • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
  • In-app marketing experience for driving deeper conversions
  • Focus on growth: Experience running experiments and building user flow and growth models
  • Technical knowledge about user acquisition
  • Live and breath data: proven track record running A/B tests, understanding customer needs, launching successful features, communicating results, and collaborating with cross functional teams
  • Good communication (English writing and speaking skills)
  • Hunger and humble for learning, sharing, teamwork and self-development
  • Resilient and adaptable under changes and uncertainties
  • You love music and music-related products
  • Love to interact with mobile music games/apps
  • Being comfortable with data and turning multiple sources of data into insights
  • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
  • Fanatic learner: proactive learning and sharing knowledge

Benefits & Perks

  • Attractive compensation & benefits
  • 13th month salary bonus and yearly performance bonus
  • 12 days annual leave, 10 days sick leave per year
  • Flexible working hours & working from home policy (12 days/year)
  • Great allowances (lunch, parking, birthday, happy hours....)
  • Salary review one time per year based on employee's performance and contribution
  • Personal learning budget, entertainment budget, team building budget
  • Premium health care insurance
  • Music school for: piano, guitar, vocal, cajon, dancing, etc
  • Sport club: running club, tennis club, soccer club...
  • Global focus: you’ll work with people from 10+ countries on ideas that don’t have borders
  • Truly startup spirit: no bureaucracy, no hierarchy Everyone is a leader here, you have the freedom to pursue and achieve your goals
  • Other benefits as per stated in Vietnamese Labor Law

How to apply

Apply via link

Amanotes logo


The #1 music games publisher in the world. The #1 mobile apps publisher from SEA with 2B+ downloads. We are hiring! Since 2014, 30+ music games and mobile applications were published under our name with 2+ billion downloads worldwide and 120+ million monthly active users. In 2019, we were proudly listed as the #1 mobile apps publisher from Southeast Asia, the #1 music games publisher in the world, and one of the top 20 mobile apps publishers in the world across all categories. If you love to work in a friendly and fun environment with music all around the corner, come join us! Explore our products on Google Play and iOS App Store such as Magic Tiles 3, Tiles Hop, Dancing Ballz, and more than 30 others.

Job Details

Posted on Nov 22

Ho Chi Minh City, Vietnam

Full time