National Marketing Manager

Live Nation team


A senior position in the communications and marketing team, you will have a solid understanding of marketing and be responsible for developing, implementing and maintaining year-round marketing strategies. You will collaborate with the wider team to deliver successful campaigns for artists, promoters, tours and venues across the UK, managing budgets and performance to meet the agreed company objectives and commercial targets.
Our team An integral role within the department, you will be leading an innovative regional marketing team to foster productivity, teamwork and performance, where collaboration is at the heart of everything we do.
What You’ll Be Doing
  • Devise, implement and evaluate marketing campaigns for shows, tours, events, venues and ad hoc projects
  • Collaborate with the head of PR and brand communications and department leads (digital marketing, social and content, PR, design), regional marketing executives, promoters, partners, ticketing services and agencies to deliver a fully integrated plan, increase ticket sales and optimise commercial and promotional impact
  • Line manage and provide leadership support, direction and planning to regional marketing executives in respect of their venues and promotions; managing day-to-day activities, setting objectives and monitoring performance with regular reviews
  • Support the head of PR and brand communications with the overall brand experience and work with external agencies and internal development teams as required
  • Build and establish strong and trusted relationships with promoter and ticketing marketing leads to deliver supportive marketing campaigns
  • Negotiate rates and relationships with media outlets and platforms
  • Use data, marketing research and analysis to inform marketing activities
  • Develop ad copy and creative to implement advertising and promotional schedules to appeal to a specific demographic and target audience
  • Oversee relationships with external agencies, providers and services
  • Manage marketing budgets alongside the digital marketing manager to minimise financial spend whilst maximising profits
  • Create and generate daily/weekly/monthly reporting to inform key stakeholders, the wider business and campaign partners
  • Identity opportunities to reach new audiences
  • Establish KPIs and metrics to measure the success of campaigns
  • Identity and communicate key marketing trends and insights


About You
  • Significant and demonstrable experience in a national marketing role, focussing on music, media or entertainment and managing multiple accounts
  • Proven track record executing commercially successful campaigns and promotional services
  • A strong network of connections and established marketing relationships
  • Experience managing budgets, data analysis and marketing spend
  • A solid understanding of ticketing and ad scheduling
  • Marketing expertise in print, digital, social media platforms and media buying
  • Excellent understanding of key analytic tools, reporting and advertising KPIs
  • Motivated by impact-led strategy to ensure all campaign activity aligns
  • Proficient in Microsoft Office Suite, including PowerPoint
  • Brand management experience
  • What We Need
  • Dynamic and detail orientated
  • Strong project management skills
  • A team player and collaborative by nature
  • Accountable and organised with a strong sense of time management
  • High level communication skills
  • Relationship-building and relationship management with the ability to deal with difficult situations with tact and diplomacy
  • Extremely organised, self-motivated and deadline-driven
  • Positive, with a proactive, can-do attitude and solutions focussed
  • Understanding of the wider industry landscape, key marketing and social media platforms and techniques
  • Flexibility to work irregular hours (weekends/evenings/public holidays)

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Live Nation

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s Top 50 Companies that Care, Live Nation Entertainment is the global leader in live events and ticketing. With business operations and corporate functions across 5 major divisions, Ticketmaster, House of Blues, Concerts, Media & Sponsorship, and Artist Nation, we offer exciting opportunities across every discipline. Generous vacation, healthcare, and retirement benefits are just some of the perks we offer our full-time, global workforce. For any stage in your career, our benefits are designed to help you live life to the fullest. We offer student loan repayment, 6 months paid caregiver leave, Roadie Babies (bring your little ones & a caretaker on your work trips), Music@Home (cultivate your little ones music interest), and tuition reimbursement for ongoing career development. Plus, you'll have access to free concerts, festivals, and more through our exclusive employee ticket concierge.

Job Details

Posted on Dec 22

Stockwell, England, UK

Full time