Marketing Manager, Global Podcasts
Description
Love podcasts? We do too! As a Marketing Manager in Sony Music Entertainment’s Global Podcast Division, you will join a dynamic group of creators, producers and business leaders who are passionate about building premium content in the fast-growing podcast space.
As Marketing Manager, you will craft the strategy and oversee planning, development and execution of innovative initiatives that drive downloads and subscriptions for our growing slate of shows. The ideal candidate is a strategic and creative thinker who can combine their marketing experience, analytical skills, and audience insights to engage listeners across various mediums including podcast audio, brand partnerships, OOH, and digital and social platforms.
Working closely with our rapidly growing production, talent, and creative teams, along with our broader marketing team in London and New York, you will create breakthrough initiatives to generate awareness of our growing podcast offering and ensure our shows are a must-listen for audiences around world.
This role will be based in Los Angeles and will report to the LA-based Marketing Director.
What You'll Do:
Marketing campaign planning and delivery:
- Oversee and create launch strategies to exceed audience targets for new podcasts and grow listenership for existing shows and back-catalog episodes
- Work closely with research and insights to define target audiences and better understand interests and behaviours that drive podcast consumption. Utilize experience and data-driven thinking to interpret and communicate findings
- Oversee the development and execution of 360 campaigns from start to finish:
- Lead ideation and develop campaign launch strategy
- Oversee the development of tile art and digital and social creative assets
- Collaborate with production to write engaging show descriptions, promo copy and scripts
- Partner with the media planning team to secure off-network, advertising placements, traffic assets, and manage production timelines of all paid and organic campaigns across traditional, digital, and social media platforms
- In collaboration with the subscriptions team, drive growth experiments, acquisition, funnel optimization and testing plans to deepen the relationship with listeners and drive scalable results
- Possess a demonstrated ability and willingness to roll up sleeves and execute to get the job done while continuing to think big
Creative development:
- Collaborate heavily across marketing, production, business partners, and creative team to manage the end-to-end creative process, from brief to delivery and optimization, to ensure the creative delivers on campaign objectives and audience growth goals
Managing show budgets:
- With a meticulous eye for detail, track campaign spending, oversee purchase order process, and liaise with finance to ensure projects meet budget objectives
Project managing multiple title launches and campaigns:
- Possess an ability to multi-task at a fast pace and keep track of multiple production timelines and deliverables
- Constantly seek new ways to improve processes and achieve efficiencies
- Keep up with the quickly changing podcast industry and consistently bring new thinking and campaign ideas to the team
Manage partner relations:
- Partner with platform partners (Apple, Spotify, Amazon, etc.) to maximize show promotion and secure co-marketing opportunities
Campaign analysis:
- Analyze and report outcomes of audience growth initiatives to senior management, producers, and talent
Support of wider Sony Podcasts expansion:
- Support wider team projects designed to build our podcast network and brand
Requirements
- 4-5 years of experience in marketing, ideally with a background in media or entertainment marketing
- A demonstrated track record of creating and executing effective marketing campaigns, with demonstrable ROI
- Experience driving direction and alignment with various internal and external cross-functional teams
- Equally creative and analytical, with exceptional communication skills
- Ability to multi-task at a fast pace
- Excellent organizational, verbal, and written communication skills
- Ability to excel in a lean, fast-paced work environment – with self-initiative and self-confidence
- You embrace creativity, aim high and push boundaries
- Can do, no task is too small attitude
- Hands on team player
- Passion for podcasts / audio-led entertainment and a desire to continue to build your career in this industry.
Benefits & Perks
- An opportunity to fuel the creative journey on a global stage
- An investment in your learning & development
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
How to apply
Apply via link
Sony Music Entertainment
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At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.