Marketing Manager - Amazon Music, Originals & Exclusives

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The Marketing Team at Wondery and Amazon Music are looking for a dynamic, motivated candidate to fill the position of Marketing Manager - AM O&E (Originals and Exclusives). Wondery and Amazon Music work with a wealth of podcast talent, and support creators in bringing their stories to a wide audience. The Marketing Manager - AM O&E will support the strategic development and execution of multi-faceted marketing campaigns around Amazon Music’s key originals and exclusives podcasts.
A Day In The Life This person will work closely with teammates and partners across Brand Strategy & Planning, Creative, Media, Music Industry, PR, Measurement and Analytics teams as well as with brand & business stakeholders in other parts of Amazon, agencies and external companies.closely with PR, copy-writers, digital strategists, media buyers, data strategists and creative teams to plan campaigns that will grow the listenership of our partner shows. The Marketing Manager - AM O&E will also act as a marketing consultant to our many partners and creators. The ideal candidate is a people person who will bring energy and passion to their daily interactions. This individual thrives in complex and fast-paced environments and can effortlessly pivot from individually designing and executing focused, single channel campaigns to leading global cross-channel, cross-functional programs, often simultaneously.
Amazon Music Imagine being a part of an agile team where your ideas reach millions of consumers worldwide. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, Amazon Music Free, and more. Everyone on our team has a meaningful impact on product features, new directions in streaming, marketing strategies, and customer engagement.
  • Interface, manage and build relationships with the creators and representatives of AM O&E shows
  • Builds the brand of a show/ series. Identify the value proposition and audience segmentation, and design the marketing campaign for new show launches
  • Act as a voice for AM O&E shows to internal (content, ad sales, etc…) and external (agencies, partners, audio platforms) teams
  • Collaborate with and coordinate efforts with the AM brand marketing, data and analytics, finance, creative studio, social media, PR, and corporate marketing teams.
  • Develop and manage partner and creator relationships - platforms, agencies, media partners, etc.
  • Maintain Amazon Music standards and practices in all areas of strategy and execution.
  • Manage the show marketing budget and track KPIs
  • Create and execute flawlessly on marketing plans
  • Compile comprehensive pre-launch and post-mortem reports
  • Contribute to larger marketing activations
  • Lead development of creative materials
  • Design and execute briefs for marketing resource groups – Creative, Social, PR, Media and Data
  • Keep abreast of podcast industry news, and emerging trends in content marketing
  • Support the team as subject matter expert in an area of our marketing disciplines


  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience presenting metrics and progress to goal to senior leadership
  • 5+ years of experience in entertainment marketing, content marketing or related field
  • Understanding of audio apps and a willingness to learn audio-specific performance tracking
  • Passion for Podcasts and audio storytelling
  • Strong verbal and written communication skills
  • A creative mindset
  • Excel, Powerpoint, & Keynote proficiency
  • Strong critical thinking skills and ability to extract valuable analytical insights from campaign & company data
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience presenting metrics and progress to goal to senior leadership
  • Preferred Qualifications
  • Comfort with ambiguity; a track record of responding quickly to opportunities.
  • Experience working cross functionally and with a variety of stakeholders
  • Self-starter attitude
  • PR or branding experience is a plus
  • Previous partnerships experience
  • Ability to succeed both as an individual contributor and in a team environment, and also will be able to perform at both strategic and tactical levels
  • Ability to work on a diverse team or with a diverse range of coworkers
  • Proven ability to lead, influence, align and inspire cross-functional teams, including those who are not direct reports
  • Expertise in paid & owned media channels
  • Strong understanding of marketing measurement

How to apply

Apply via link

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Job Details

Posted on Sep 21

West Hollywood, CA, USA

Full time