Marketing Lead, Integrated Marketing - US

TikTok team


The US Marketing Lead drives brand and marketing strategy, campaign development and execution, and cross-functional projects. This role requires experience in both developing and executing insights-driven marketing programs that drive key brand metrics against users and non-users. This role will work closely with many cross-functional marketing teams including, research, insights, creative, media, and social teams as well as with Content, Music, and Business Development. The work will cement TikTok as a trusted entertainment brand amongst our users and non-users.
This role requires experience and depth of understanding of marketing techniques and principles. The ideal candidate will have direct experience in integrated marketing, strategic consumer marketing, and/or running multi-channel campaigns/programs for a large-scale and high-profile brand. Ideally, the candidate would have worked in entertainment, tech, and/or CPG. This role will lead, support and guide the development and execution of both large-scale and small-scale campaigns that are intended to drive key metrics to help TikTok grow and become beloved in the US. The ideal candidate will be very comfortable using analytics and measurements to guide decisions and have a great understanding of the difference between brand and product marketing to develop effective marketing plans overall that truly move the needle.
The Marketing Lead will work with the US Head of Marketing to identify which campaigns and marketing initiatives should have the support that will drive the overall TikTok Objectives. This is both a strategy and execution role within US Marketing.
  • Develop insights and data-driven business briefs to provide cross-functional marketing teams the ability to brief agencies and execute their very best work.
  • Lead cross-functional weekly meetings and partner closely with the teams to identify opportunities and deliver integrated marketing campaigns.
  • Collaborate closely with other functional teams to define & deliver our marketing strategy, including Music, Content, Creators, Business Development, and more.
  • Develop measurable KPIs and track the performance of campaigns to provide data-backed insights to optimize campaigns when applicable and find new opportunity areas.
  • Develop presentations and other documents to clearly communicate strategic plans to management, cross-functional partners, and the broader organization as well as provide recaps post-campaigns.


  • 12+ years’ work experience brand side, developing marketing strategy at an entertainment, tech, and/or CPG company, and/or in a marketing or agency environment, working closely on campaign strategy, development, and media.
  • Experience leading large integrated campaigns.
  • Background in working in large, matrixed companies, across all levels of management and influencing cross-functional teams.
  • Data and insights-driven.
  • Ability to work fully integrated within a team and independently to drive and lead projects.
  • Outstanding organizational skills; ability to effectively manage and prioritize multiple requirements and projects.
  • Excellent written and presentation skills.
  • Creative skills and problem-solving are welcomed.
  • Ability to thrive in ambiguity.

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TikTok logo


TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Job Details

Posted on Dec 24

Los Angeles, CA, USA

Full time