Local Marketing Lead, Boston

Sofar Sounds team


As a Local Marketing Lead, you’ll support marketing initiatives in your city for the world’s largest global concert community. You’ll be a key member of our local team, use your networking skills to expand our community and turn your obsession with music into a part-time job.
Sofar has worked with over 30,000 artists, hosted over 1,000,000 fans at shows around the world and engages with millions more online each month. You will be part of a team that is passionate about creating an industry-leading culture that supports artists and introduces their music to new fans.
What You'll Do:
  • Represent Sofar as an active member of the local music community
  • Build partnerships with local arts and social impact organizations, being purposeful in selecting partners that diversify our music genres, audience make-up and neighborhood representation
  • Manage local Instagram and content ideas, and capture content that engages our local audience and represents the city’s demographics and cultures
  • Establish relationships with key media, from radio sites to local event listings, and arrange programs to get customer leads and sell tickets
  • Rollout repeatable programs provided by the Marketing and Community Partnerships teams to grow Sofar in a well-organized and scalable way, with an emphasis on community and audience diversification
  • Support Show Experience Lead with regular meetup execution for the Sofar Community (artists, crew, hosts, audio engineers, photographers, videographers)
  • Share local information with the marketing team for editorial content and programming
  • Support with marketing tactics to increase ticket sales and promote our shows
  • Collaborate across different Sofar teams, both local and regional teams - communicating success stories, key learnings, programs and their impact, and other activities
  • Work closely with the local Show Experience Lead to connect local music lovers with Sofar
  • Regularly report on the city’s progress and success of marketing campaigns
  • You’ll also discover a lot of great new music, from your city and around the world


  • Music-obsessed and connected to your local music community
  • An expert on your city - from media outlets, blogs, go-to spots, and can represent it’s authentic voice
  • Energized by meeting new people and bringing them together, particularly across cultures
  • An excellent communicator, both in writing and speaking
  • Committed to diversity, inclusion and representation
  • Excited about a scrappy startup culture; you’re organized and work well autonomously, but remain connected to the larger team
  • Genuine, demonstrated commitment to supporting artists and local music
  • Able to work flexible hours

How to apply

Apply via link

Sofar Sounds logo

Sofar Sounds

Sofar Sounds reimagines the live event experience through curated, secret performances in more than 400 cities around the world. Cofounded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds check us out at www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds. Need a little more? Check this out: https://www.youtube.com/watch?v=qnjsN2NOl3k

Job Details

Posted on Sep 22

Boston, MA, USA

Remote OK

Full time