Head of Social Marketing – Amazon Music
Description
The Global Brand & Integrated Marketing team within Amazon Music is looking for a driven and dynamic Head of Social Marketing who is passionate about music and audio entertainment. The Head of Social Marketing will help us bring our service and offerings to life in social through content, experiences and community management so entertaining and engaging that people will want to have Amazon Music in their feeds and lives. A strategic and creative thinker that is a social generalist who has built a world-class social presence for a brand in a relevant category. You will be ready to own social from planning to measurement and know how to build cross-functional relationships and alignment to make sure that social becomes part of everything we do.
The Head of Social Marketing works closely with leaders and teams across Amazon and Amazon Music including Music Industry, Podcast, Marketing & Growth, Creative, PR, Measurement and Analytics as well as with Prime, Prime Video, other parts of Amazon, and external partners. This individual thrives in complex and fast-paced environments and can effortlessly pivot from mobilizing and scaling a team, tapping into cultural conversations, creating high and low fidelity social-first content and programs, and leading single and cross-channel social programs often simultaneously.
Responsibilities for this role include the following…
- Oversee the ideation, planning, and publishing of all Amazon Music social platforms including strategy, ideation, voice, operations and analytics
- Constantly identify best practices, optimizations and operational improvements to maximize social outputs and creativity
- Explore and develop best-in class, high-performing social creative that generates conversation/engagement and drives interest that are critical for Amazon Music
- Build thoughtful social marketing processes and efficient workflow to obtain and allocate resources to achieve strategic and operating goals
- Work closely with cross-functional teams to design and implement new social activations and series that contribute to driving top of mind awareness and consideration as well as affinity for Amazon Music
- Identify and action on new opportunities and tests within the social space while practicing ruthless prioritization
- Lead social influencer marketing and community management, working with internal teams and external partners to drive brand representation through authentic social interactions while optimizing for growth
- Identify, measure and report against KPIs across all social channels. Use analytics and insights to drive testing and optimization strategies.
- Regularly report to internal partners, senior leadership, and external partiers on social media successes and opportunities
- Oversee social moderation and partner with PR and Customer Service teams to promote two-way conversation and transparent communication across channels, while building safe spaces for representation in social
- Lead and inspire a team of social media marketers with a variety of skill sets, and external agencies to develop and execute on social plans. Serve as the strategic connector to gain alignment and amplify opportunities across all parts of your team
- Share and scale learnings across Amazon, and build a playbook for social within Amazon Music and beyond.
- Contribute to brand positioning and messaging
- Demonstrate Amazon Leadership Principles
Requirements
Basic Qualifications
- 10+ years of professional non-internship marketing experience
- 5+ years of experience directly managing others
- Experience using Microsoft Excel to manipulate and analyze data
- Experience using data and metrics to measure impact and determine improvements
- Experience driving direction and alignment with cross-functional teams
- Experience directly managing teams
- Experience presenting metrics and progress to goal to senior leadership
- 10+ years of marketing experience, with a portion of that time overseeing social media preferably in house in a brand or entertainment environment with deep social platform expertise (trends, formats, platform nuances)
- Demonstrated experience, and examples of step-changing social presence for brands, through social media tactics and strategies across organic and paid channels
- Proven track record of defining successful social marketing plans that are creative, hypothesis-driven and data-driven
- Experience with translating broader marketing goals into social and influencer strategies
- Successful in working in a complex matrixed organization with multiple stakeholders and dependencies
- Experience hiring and developing high performance teams in a results-driven environment. Proven people management skills (leadership role, team management and retention of top talent)
- Excellent communicator both verbally and written, with an ability to communicate confidently with all levels in the organization—technical, business, creative, and executive
- Creative and analytical mind that thrives in a data-driven environment and comfortable with social media metrics
- Proven track record in delivering results, in a tech enabled business, including focusing on technical tools and automation to drive results at scale
- Proven ability to manage and deliver through Creative & Production Teams (in-house and/or agencies)
- Proven track record enhancing an organization’s social vision and strategy, and elevating a brand’s social accounts by evolving them from marketing platforms to content platforms
- Bachelor’s degree
Preferred Qualifications
- Master’s degree with significant experience in Digital Marketing
- Solid knowledge of entertainment, subscription services, streaming platforms, music, podcasts and audio entertainment
- Demonstrated leadership and expertise in driving brand awareness, interest, consideration, and affinity
- Global or multi-country experience
- Experience in crisis management to be able to successfully oversee community best practices and provide guidance for feedback and responses in partnership with PR
- Strong understanding of marketing measurement
- Collaborative and growth mindset
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