Director, Fan Business

SoundCloud team


SoundCloud is looking for an experienced, market-savvy leader to help shape the future of SoundCloud’s Fan strategy. In this role, you will be responsible for the monetization of premium fan experiences across the SoundCloud platform. You will identify and execute opportunities that drive core fan business metrics by understanding and advocating for what music fans need from the platform. You will leverage expertise and data to influence creation, prioritization, and execution of initiatives across both ad-supported and subscription tiers. This is a collaborative role that requires working with stakeholders across Product, Marketing, Sales, Content, and Finance across the New York and Berlin SoundCloud offices.
Key Responsibilities:
  • Own the business strategy and P&L for SoundCloud’s Fan subscription business
  • Put the music fan first as you advocate for feature development and quality fan experiences that emphasize continuous testing, experimentation and learning
  • Collaborate with cross-functional teams on the vision and execution of SoundCloud’s unique value proposition for Fans to increase ARPU across both free and subscription segments
  • Synthesize market research, usability studies, behavioral data, and product data/insights into prioritized solutions that enhance fan affinity, create sustainable competitive advantages, and drive business value
  • Analyze and propose global expansion areas of focus to drive SoundCloud’s overall revenue growth
  • Own business case creation and evaluation for future expansion efforts, analyzing the impact of key initiatives, monitoring the overall health of the business, and developing reporting standards in conjunction with the Business Research team.
  • Lead a cross-functional team through the ideation, development and launch of innovative and useful subscription management features that help drive discovery, conversion, engagement, and retention
  • Leverage deep understanding of audio streaming economics and broader marketplace in media and entertainment to inform strategic opportunities
  • Stay on top of cutting edge companies within the audio space to contribute to SoundCloud’s partnership strategy


  • Passionate about the SoundCloud audience and the quality of their experience with our products and services
  • Understand the complexity of the music business and how that influences what fans ultimately want access to.
  • Excellent business judgment; ability to manage and make timely decisions in complex situations for the greater good of SoundCloud with clarity and confidence
  • Compelling story-telling capabilities at both strategic and tactical levels to advocate for business growth opportunities based on quantitative and qualitative research
  • Market driven: understand fan needs at the global and regional level and insatiable curiosity to learn more
  • Strong analytical skills and facile with financial analysis metrics (revenue, margin, ROI, etc.)
  • Ability to build relationships and networks with multiple functions, and at all levels of the organization
  • Strong work ethic - accountability, execution, 360 communication for stakeholders
  • Experience with a subscription business required
  • Adaptable - able to move at a fast pace in a quickly changing environment
  • 5+ years in a strategic / analytical role (management consulting, corporate strategy, etc.)

Benefits & Perks

  • Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
  • Robust 401k program
  • Employee Stock Ownership Plan
  • Generous professional development allowance
  • Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
  • Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
  • 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
  • Various snacks, goodies, and 2 free lunches weekly when at the office

How to apply

Apply via link

SoundCloud logo


SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners, and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services, and resources to build and grow their careers. With over 200 million tracks from 20 million creators heard in 190 countries, what’s next in music is first on SoundCloud.

Job Details

Posted on Jan 6

New York, NY, USA

Full time