Content and Social Media Manager
Description
We are looking for a dynamic social media manager to join our team at next generation music label FRTYFVE. Our mission is to transform viral moments into long term music careers for emerging, high potential independent artists. The social media manager will be responsible for growing artist fan bases globally and amplifying streams for all releases from our frontline and development rosters.
The role will require fast paced project management experience, creative content marketing and expert knowledge of TikTok, Instagram, YouTube, Facebook, Discord, Snap & Twitch. We are looking for a creative team player with a deep understanding of audience development and an agile approach to using digital storytelling. They will be able to leverage insights from data analytics to pitch for and unlock meaningful social activations.
**Core role: **
- Develop and foster relationships with all the major social platforms
- Manage our artists social content strategy and execution, including idea generation & planning, content creation, editing, content calendar development and management
- Develop aggressive growth and conversion strategies across Instagram, Facebook, Twitter, Snapchat, YouTube, TikTok, reddit and Discord, and advise on each channel’s best practices.
- Developing strong relationships with artists, management and their teams.
- Lead brainstorm sessions internally
- Stay informed on emerging trends and technology, and provide updates to internal teams and clients
- Interpreting data to measure the effectiveness of marketing campaigns.
- Partner with curators & influencers to promote our artists and their music
- Arrange live digital events, channel takeovers, and other artist-first activations
- Organise collaborative opportunities for our artists across social media
- Analyze social media posts/sentiment performance, report metrics, recommendations to internal divisions, and continuously optimize for engagement + conversion.
- Initiate audience building activations like contests, giveaways, and UGC campaigns
- Exploring and championing new methods of digital marketing across the business.
Requirements
Your character, interests and ambitions:
- A passion for the new streaming first music business and social media.
- A commitment to helping emerging, independent artists develop their careers and a joy of sharing in their success.
- An entrepreneurial mindset and creative approach to problem solving.
- A love of fast paced working environments and an ability to deliver on multiple deadlines and prioritise.
- A social media and pop culture enthusiast.
- A strong analytical thinker with real experience using data and metrics to measure performance and determine recommendations
Essential Skills
- Min. 2 years prior experience in a marketing or social media role within a creative industry
- Good understanding of music release planning and streaming growth, fan engagement and audience building strategies.
- A basic understanding of creative software tools such as Photoshop, Illustrator and iMovie would be an asset
- Use of all major social media channels with excellent analytical skills
- Strong communication skills and ability to work within a team
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FRTYFVE
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45% of the artists breaking on digital streaming platforms are now independent. The barriers to entry in the music business are gone. A new generation of artists are building careers through their own endeavours. FRTYFVE is built for them. We are not a label, a distributor, a fund, a social media team, a design house, a promoter, a brand partner or a strategic investor. We are ALL those things. We use data science to discover independent artists that are seeing viral moments from their music or social content and invest in them to help turn the short term opportunity into long term careers in the music business.